Denver Mattress Donates $200,000 to the Tim Tebow Foundation to Help Orphans in the United States and Around the World
Denver, CO, July 21, 2011 – National furniture retailer Furniture Row’s Denver Mattress Company and the Tim Tebow Foundation collaborated to raise $200,000 for the “Your Dreams Improve and so Do Theirs” campaign, in support of orphanage services.
The promotion pledged that Denver Mattress would donate $15 to the Tim Tebow Foundation for every mattress sold from May 19th until June 22nd. Components of the campaign included in-store signage, radio commercials, newspaper ads, catalogs, magazines, digital components, social media, online landing pages, and television advertisements.
Though the promotion lasted less than 5 weeks, Denver Mattress was able to reach the initial donation cap of $100,000 quickly enough for Dan Visser, President of Denver Mattress Company, to raise the cap amount to $200,000. “Denver Mattress Company was thrilled to be able to go above and beyond what we had originally set out to do,” explained Dan. “We look forward to future opportunities to make a positive impact in the world.”
“I am passionately driven to make a difference in the lives of people who need it most,” said Tim, whose Tim Tebow Foundation has partnered with Furniture Row since September of 2010. "With the help of great people and amazing companies like Furniture Row, we will make a difference."
